Business Development Test | Round 2

Business Scenarios

An MCQ round that tests your ability to adapt to everyday business scenarios

  Duration: 60m                                                                   Marks:200

Business Development Test Phase - 2
Business Development Test Phase - 2 Business Scenarios Q&A
Question 1 Single Choice
Which of the following allows a company to incorporate its primary business operations like order processing and production in a single unit of software modules to deliver value and respond effectively?

Options:
1. Human resource management -> Answer
2. Internal auditing management
3. Internal resource management
4. Strategic management

Question 2

Alchemist International is considering its product/market expansion grid options to move into various unrelated fields. They are planning to launch new products as a means to stimulate growth. To facilitate this, the company would be following which of the given general approaches?

Options:
1. Market penetration
2. Market development
3. Product development
4. Diversification -> Answer

Question 3

Which of the following metrics is used for inside sales?

Options:
1. Negative ARR
2. Customer Lifetime Value
3. Average Tenure with Company
4. Quotes or Proposals -> Answer

Question 4

Which of the following is NOT a well-used marketing assessment and control system?

Options:
1. PEST
2. Acid test
3. Brand gap analysis
4. All the above -> Answer

Question 5

Which of the following is an example of channel sales metrics?

Options:
1. Percentage of Marketing Collateral -> Answer
2. Margin by Partner
3. Percentage of Opportunities closed
4. Number of Meetings Set

Question 6

Which of the following options correctly defines the objective of the marketing logistics system?

Options:
1. To provide a targeted level of promotional support.
2. To provide a targeted level of customer service at the least cost. -> Answer
3. To provide a targeted level of transportation expense ratio.
4. To provide a targeted level of field support.

Question 7

Which of the following permits an organization to manage complex relationships with its trading partners concerning value delivery, sourcing, and processing?

Options:
1. A value matrix
2. A global distribution policy
3. A business development strategy
4. Business partnership management -> Answer

Question 8

What is a possible and desirable future state of an organization called?

Options:
1. Vision -> Answer
2. Mission
3. Organisational goals
4. Formulation

Question 9

A new employee joined the office and your boss has asked you to let him shadow you for a few days. However, it has been a week and he is still following you around. This is interfering with your work. The manager calls you and asks you to help the person when he needs since she herself is not available all the time. What do you say?

Options:
1. Tell her the truth that he is impeding your work. -> Answer
2. Say yes to her.
3. Refuse her request.
4. Say yes but keep avoiding the person.

Question 10

Which of the given media channels allows for audience selectivity personalization and no ad competition?

Options:
1. Newspapers 
2. Television
3. Direct Mail -> Answer
4. Radio

Question 11

Consumer sales promotions include a collection of ________ Intended to Stimulate clients to respond in some way.

Options:
1. Short-term promotion Techniques -> Answer
2. Long Term Sales promotion methods
3. Improved employee morale
4. Customized Performance

Question 12

From the options, what is the last step in problem solving?

Options:
1. Design a solution -> Answer
2. Organize data
3. Implement problem
4. Practice solution

Question 13

Prollingo is a startup that offers language courses through free and paid subscriptions. customers can access this service through the website and mobile application. The following data contains data for five months. Consult the table and answer the question that follows.
Jan - Activation Rate(60%) Monthly Active users(48,000)Gross Profit Margin(70%)
Feb - Activation Rate(55%)Monthly Active Users(44,000)Gross Profit Margin(65%)
Mar - Activation Rate(70%)Monthly Active Users(55,000)Gross Profit Margin(80%)
Apr - Activation Rate(65%)Monthly Active Users(50,000)Gross Profit Margin(75%)
May - Activation Rate(60%)Monthly Active Users(52,000)Gross Profit Margin(83%)

What is the average of monthly active users for all 5 months?

Options:
1. 48900
2. 48990
3. 49890
4. 49800

Question 14

If someone wants to analyze a product's market, what is the first step they should take?

Options:
1. Market Identification
2. Market Motivation
3. Analyse the market potential -> Answer
4. None of these

Question 15

What is Organizational vision?

Options:
1. A description of who the organization is, where it is headed and what it wants for the future
2. A written explanation of the intention or purpose of the organization and why it is in business
3. A statement of what kind of organization it wants to be and the guiding principles and/or beliefs shared by stakeholders
4. A detailed account of the organization's goals, directions to achieve them and how it will compete

Question 16

You are working on a really sensitive project that requires taking a number of risks to obtain the desired results. your manager leads by micromanaging the people under him. He is constantly pestering you for taking so many risks on the project of an important client. How do you respond to him?

Options:
1. Tell him that you are the one working on the project so he should leave you to it.
2. Tell him that you are only taking calculated risks which are necessary to obtain the results the client wants.
3. Let him pester you without arguing.
4. Ask him to take over the project if he is concerned.

Question 17

Match the following types of business customers with corresponding marketing implications.
Type of Business Customers -
A) Price Oriented Customers
B) Solution-Oriented Customers
C) Gold Standard Customers
D) Strategic Customers

Market Implications -
1) Quality Selling
2) Enterprise Selling
3) Transactional Selling
4) Consultative Selling

Choose the Correct set

Options:
1. A - 2, B - 4, C - 1, D - 2
2. A - 3, B - 4, C - 1, D - 2
3. A - 3, B - 1, C - 2, D - 4
4. A - 1, B - 1, C - 2, D - 4

Question 18

Companies must make sure that their website, landing pages, forms, emails, and call-to-action buttons are customized to the audience it is attempting to target because keeping a human component to communications enhances the probability of prospects connecting with the company and its product. Do you agree with this statement?

Options:
1. Agree
2. Disagree
3. Maybe
4. Inadequate information

Question 19

"A consumer's purchase decision process consists of stages through which the buyer passes in purchasing a product or service. Such as several internal psychological processes, like motivation, perception, attitude formation, integration, and learning." Choose the appropriate option from the following.

Options:
1. Agree
2. Disagree
3. Not sure
4. None of the above

Question 20

What are the three Cs of international marketing environmental analysis?

Options:
1. country, currency and culture
2. competition, costs and culture
3. culture, costs and climate
4. country, climate and competition

Question 21

What is the study related to fixing the working hours with rest periods to recoup the energy while performing the job called?

Options:
1. Time study
2. Productivity study
3. Fatigue study
4. Work study

Question 22

The following data contains data related to the sales performance of 4 sales representatives of a company.
Consult this data and answer the question given below.
Sales Representative A- Lead to Sale (60%) Sales Cycle Length (2 days)
Customer Churn Rate (25%)
Sales Representative B- Lead to Sale (40%) Sales Cycle Length (5 days)
Customer Churn Rate (10%)
Sales Representative C- Lead to Sale (65%) Sales Cycle Length (3 days)
Customer Churn Rate (20%)
Sales Representative D- Lead to Sale (50%) Sales Cycle Length (4 days)
Customer Churn Rate (15%)

The total number of leads generated by the team of the company is 4800.
Find out the total number of sales made by the whole team.

Options:
1. 2585
2. 2850
3. 2885
4. 2580

Question 23

Which of the following measure the percentage of people who take action when presented with the choice to opt-in for sales notifications, email newsletters, free trials, or who ultimately decide to make a purchase?

Options:
1. Lifetime customer values
2. Conversion rates
3. Search engine optimization
4. None of the above

Question 24

The following data contains data related to the sales performance of 4 sales representatives of a company.
Consult this data and answer the question given below.
Sales Representative A- Lead to Sale (60%) Sales Cycle Length (2 days)
Customer Churn Rate (25%)
Sales Representative B- Lead to Sale (40%) Sales Cycle Length (5 days)
Customer Churn Rate (10%)
Sales Representative C- Lead to Sale (65%) Sales Cycle Length (3 days)
Customer Churn Rate (20%)
Sales Representative D- Lead to Sale (50%) Sales Cycle Length (4 days)
Customer Churn Rate (15%)

What relation can you observe between Sales Cycle Length and Churn Rate?

Options:
1. The Churn Rate increases with an increase in Sales Cycle Length
2. The Churn Rate decreases with an increase in Sales Cycle Length
3. The Churn Rate is higher than the Sales Cycle Length
4. There is no relation between the two

Question 25

A Salesperson has qualified their prospect's property and has addressed all the pain points as expected. Which of the following is likely to happen next?

Options:
1. The deal with the client ends with a negotiation.
2. The client ends up canceling the deal.
3. The client ends up postponing the deal.
4. The client brings up a different issue related to the product or service.

Question 26

Which of the following efforts gives your brand a personality and outlet to be sincere, receive feedback, and tell a story?

Options:
1. Brand values
2. Brand awareness
3. Brand interest
4. None of the above

Question 27

Which of the following is a type of event advertisement?

Options:
1. Interacting with customers face-to-face
2. Conducting a live show on social media
3. Sponsoring a booth at a trade show
4. Posting an event on Facebook

Question 28

Which market segmentation centers on beliefs or lifestyle?

Options:
1. Geography
2. Psychographics
3. Socio-cultural factors
4. Demography

Question 29

_________ Lays down the overall objective, strategies and policies for the total enterprise.

Options:
1. Management planning
2. Strategic planning
3. Corporate planning
4. Divisional planning

Question 30

Freshly is a company popular for its milk products. it offers a variety of dairy products such as milk, paneer, ghee, cheese, butter, lassi and other milk beverages. The following table shows the number of units of a product produced by the company every week in a month:

Week 1 - 2,50,000
Week 2 - 2,80,000
Week 3 - 3,00,000
Week 4 - 2,70,000

The total labour cost for a month is Rs. 50,000.

What is the Labour Cost per Unit for the whole month?

Options:
1. 15                    2. 22                     3. 30                    4. 28

Question 31

What is the core concept behind the term marketing?

Options:
1. Concept stressing over satisfaction and customer value
2. Promotional and advertising activities
3. Introduction of new products and improvements
4. Planning of sales campaign

Question 32

Which amongst the following options can be referred to as one of the marketing channels?

Options:
1. Marketing myopia
2. Integrated marketing communication
3. Retiling
4. Distribution

Question 33

What is the result of good marketing?

Options:
1. Execution             2. Planning                 3. Research              4. All of the options

Question 34

Which of the following is not included in the consumer buying process?

Options:
1. Problem recognition
2. Social interaction
3. Information search
4. Purchase decision

Question 35

In the product life cycle stage, when a product reaches acceptance in the market and sales starts to slow down, it is known as?

Options:
1. Growth stage
2. Introductory stage
3. Maturity stage
4. Decline stage

Question 36

Which of the following represents top-ranking executives?

Options:
1. A-suite
2. B-suite
3. C-suite
4. D-suite

Question 37

Fill in the blank, Corporate social responsibility binds social,environmental, and financial effort to _______________.

Options:
1. Support social campaigns
2. Support causes which are aligned with the brand
3. Support social campaigns and support causes which are aligned with the brand
4. None of the options

Question 38

Which of the following is an appropriate definition of want?

Options:
1. Needs which get backed by the purchasing power
2. Customer needs
3. Product needs
4. Human requirements

Question 39

Fill in the blank. The primary objective of forecasting is_______________.

Options:
1. Regular supply of raw materials
2. Best utilization of machines
3. Suitable production policy
4. None of the options

Question 40

The amount that is added to the original cost price of a product or service to accommodate profile and overhead is known as?

Options:
1. Mark-up
2. Selling price
3. Intra-revenue
4. Value Capital